This the time for you– the corporate or institutional marketer– to stake your claim– before the noise is SO loud that you can’t make a dent in the webscape.

The rush is so complete that the video hosting sites– like Google Video, YouTube, and of course iTunes, have rapidly gone from being just outposts of silly videos to being extensions of the major networks. Which is of course, a shame for the independents. In fact, MediaPost reports that some execs are predicting that the web will be primarily network-produced content within three years. Let’s hope not.

But rather than repurposing, why don’t you b-to-b corporates create sponsored or branded programming? No one says it has to be slick, or silly. You’re not necessarily trying to gain millions of page views. Just the right people at the right time.

IDEAS:

• A Video Newsletter
• A "brought to you by" sponsored PBS-style socially conscious mini-documentary aligned with your mission
• A white paper video "how-to" that relates to your business- how to spec this, or how to analyze that. How certain types of products (which you happen to sell) can improve such and such a process and increase productivity.

The buzz IS on. Join in! Let us write a free proposal and outline some ideas for you.