James Lilek has a very funny take on a Microsoft “Viral video” concerning how to host a Windows 7 roll-out party.
James Lilek has a very funny take on a Microsoft “Viral video” concerning how to host a Windows 7 roll-out party.
What goes around comes around– and around, and around.
Anheuser Busch, according to this article in Ad Age, is getting into the short form content business– IE, web videos, virals, videos, etc.
Those of us who’ve been in video a long time have learned that today’s client can be tomorrow’s competitor. Many major corporations created in-house production companies as an economic move once they were producing high volumes of av communications.
But that was a reaction to cost, and much of the creative element– scripts, direction– was still sourced from the outside.
The web is changing that. The sheer volume of opportunity– combined with a mass marketing of video production tools– means the experienced video or multimedia producer is now competing with Ad Agencies, design firms, in-house departments, PR firms, and the marketing director’s cousin who has a camcorder.
The great gold rush is on– again. People are rushing to the web with their video assets faster than you can say "Web 2.0".
This the time for you– the corporate or institutional marketer– to stake your claim– before the noise is SO loud that you can’t make a dent in the webscape.
The rush is so complete that the video hosting sites– like Google Video, YouTube, and of course iTunes, have rapidly gone from being just outposts of silly videos to being extensions of the major networks. Which is of course, a shame for the independents. In fact, MediaPost reports that some execs are predicting that the web will be primarily network-produced content within three years. Let’s hope not.