VideoStory News » Vimeo http://videostory.com/wp A Web 2.0 Communications Company Sun, 13 Feb 2011 02:22:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Which Comes First, The Video or the Website? http://videostory.com/wp/2009/07/which-comes-first-the-video-or-the-website/ http://videostory.com/wp/2009/07/which-comes-first-the-video-or-the-website/#comments Thu, 02 Jul 2009 14:34:07 +0000 admin http://videostory.com/wp/?p=212 I don’t know, but I do know you need both. There are good marketing reasons for this, and good search engine visibility reasons as well.

Search engines love video. And search engines love links. If your video is on YouTube or another free video hosting site, and you embed the video in your website or blog, Google likes that.

The web loves video. There is video everywhere. Most of it I wouldn’t dream of watching on a large flat panel display; but one out of ten is very good indeed and works to sell the concept or product the website is selling.

So a great video gets you a lot of mileage– on the web, on the flat panel display, on the big screen in a big meeting, or on your iPhone for a quick sales pitch on the 8:15 from New Haven.

So which comes first? Well, they both take time to do right. (Exception: webcam updates are allowed, but NOT as your main video.)

In fact, consider how they will work together. Where will video do a better job than words? Where will words and art prevail?

It’s a planning phase you can’t ignore– we call it Strategic Digital Marketing.

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