Apparently, these acts of civil disobedience are dependent on the fact that Cheetos are filled with orange dye and easily smashed into powder, as you’ll see in this spot featured in Bob Garfied’s Ad Age review.

I don’t know– anytime you eat Cheetos there are random acts of Cheetos all over your hands and clothes. Isn’t that enough? Doesn’t this spot actually reinforce one usually overlooked fact– that Cheetos are messy as hell?

But not "Office Space" enough.

Chester Cheeto is the Devil.

Thirty-five years ago, after graduating from Marquette University, I had to make a single decision–return to New Jersey to accept a job on my hometown newspaper, or start a communications business in Milwaukee. I chose the latter.

Many moons, many generations, and many media (slides, video, digital) later, I am choosing to relocate to the Pennsylvania / New Jersey border to be closer to family and to take advantage of a number of documentary opportunities there, while hopefully continuing many of my ongoing client relationships here in the Midwest. That move is effective January 1, 2008.

Our Milwaukee office will remain open to service your needs, be it updating projects, providing masters for duplication, or, should you choose, providing you with whatever production materials you might need. The office will be maintained by my associates Eileen Devine and Joe Miller, with whom I produced this last summer’s Walgreens meeting extravaganza. (I urge you to see the HiDef compilation on our website.) Our phone number (414-271-2170) remains active, and I can be reached at any time on my cell at 414-852-3104. I will return to Milwaukee often.

The world has changed, and as it has changed we’ve learned that core capabilities don’t change– otherwise, they’re not core capabilities. Three years ago, with the help of my partner, Diane Wilson, we remade "Brien Lee Creative Solutions"–a broad-based multimedia and web production company–into "Brien Lee VideoStory," a high-niche creative boutique where we could offer real "creative solutions" that I could guarantee–by writing, directing and producing only turnkey "critical" video projects, for meetings, marketing, fundraising, and the web.

This strategy was successful, and you can see many examples of that success on our website.

But it could not have succeeded without your faith in our approach, our teams, and our promise to deliver a result that moved audiences.

The world has changed, and the Internet makes so much more possible. We have production suppliers who know us and our demanding style in Milwaukee, Chicago and New York. This past summer, nearly all of our HiDef videos for the Walgreens summer meetings were shot in Milwaukee or New York, finished in Chicago, and reviewed and approved via the web.

So, in the future, when something pops up that needs a "Brien Lee-style" solution, I hope you’ll consider, well, Brien Lee (that’s me.) In today’s world, we’re never very far away.

And thank you for so many opportunities to be a part of your story.

Cordially,

Brien Lee

brienlee@videostory.com
www.videostory.com
414-271-2170
414-852-3104

Milwaukee:

Brien Lee
Brien Lee VideoStory
759 N. Milwaukee Street Suite 612
Milwaukee, WI 53202

New Jersey:

Brien Lee
Brien Lee VideoStory
23 Union Square Suite 4A
Phillipsburg, NJ 08865