Archive for SEO

Which Comes First, The Video or the Website?

I don’t know, but I do know you need both. There are good marketing reasons for this, and good search engine visibility reasons as well.

Search engines love video. And search engines love links. If your video is on YouTube or another free video hosting site, and you embed the video in your website or blog, Google likes that.

The web loves video. There is video everywhere. Most of it I wouldn’t dream of watching on a large flat panel display; but one out of ten is very good indeed and works to sell the concept or product the website is selling.

So a great video gets you a lot of mileage– on the web, on the flat panel display, on the big screen in a big meeting, or on your iPhone for a quick sales pitch on the 8:15 from New Haven.

So which comes first? Well, they both take time to do right. (Exception: webcam updates are allowed, but NOT as your main video.)

In fact, consider how they will work together. Where will video do a better job than words? Where will words and art prevail?

It’s a planning phase you can’t ignore– we call it Strategic Digital Marketing.

24 Hour Demo Station? Meet Mogulus

To the right of this entry (at least until I write another entry) is something I call my “24 Hour Demo Station.”

If you click on it, you’ll join (in progress) a continuing loop of my company’s greatest hits, plus the occasional live break or pre-recorded commentary thrown in for good measure (starring, well, me.) It’s a service called Mogulus.

I’ve been playing with Mogulus for about a year. It has had its quirks, but seems pretty solid now. You essentially upload the various clips you want, then either “DJ” them live (with a camcorder pointed at your head), or simply set them up to play continuously, or on demand.

You can have as many play-lists as you want.

There are so many paradigms for web video these days– live, YouTube, Vlog, streaming, play on demand, and now this, that you have to wonder if there’s room for them all. So far, the answer is yes.

There are variations (or perhaps Mogulus is the variation): Stickam, Ubroadcast, MeTV, TV.com, and many others. I’ve played with them all, but Mogulus, despite its steeper learning curve, seems to offer a more permanent ongoing presence.

I’m not sure of its SEO value… I’m going to check into that. After all, what good is a tree broadcasting in the woods if nobody tunes in?

More on this story as it develops.

Back to you, Keith, or Rachel, or Brian, or Bill, or….