What goes around comes around– and around, and around.
Anheuser Busch, according to this article in Ad Age, is getting into the short form content business– IE, web videos, virals, videos, etc.
Those of us who’ve been in video a long time have learned that today’s client can be tomorrow’s competitor. Many major corporations created in-house production companies as an economic move once they were producing high volumes of av communications.
But that was a reaction to cost, and much of the creative element– scripts, direction– was still sourced from the outside.
The web is changing that. The sheer volume of opportunity– combined with a mass marketing of video production tools– means the experienced video or multimedia producer is now competing with Ad Agencies, design firms, in-house departments, PR firms, and the marketing director’s cousin who has a camcorder.