Archive for Milwaukee

To All The Folks I Labored with, On Labor Day, 2010

Since I started my career in 1972, I’ve worked for seven companies, including four that I founded and owned:

Sorgel-Lee Team from Baseball Card

The Sorgel-Lee Team, circa 1981

  • Sorgel-Lee Riordan (aka Sorgel-Lee Multimedia, Sorgel-Lee, and, after I left, Sorgel Studios)
  • Brien Lee & Company
  • Video Images
  • Visuals Plus
  • TVL
  • Brien Lee Creative Solutions
  • Brien Lee VideoStory

In all of these, I had hiring and firing responsibilities.

Most of these were in Milwaukee, with branches or side trips into the Chicago market, as well as New York / New Jersey market, where I am sitting now.

It’s a beautiful, temperate, sunny labor day morning. I’m sitting on the back porch typing, and thinking about a labor day with high unemployment rates and so little corporate reinvestment, in either equipment, outside services, or hires.

I’m looking over a nearly 40 year career and thinking about all the people that made it possible– the staff “laborers” who wrote scripts, mounted slides, directed shows,

First Creative Solutions Team

Creative Solutions Team, circa 2001

Mark Augustine & friend

Mark Augustine & friend

went on shoots, retyped scripts, cursed at computers, mixed soundtracks, edited video or film, and developed trusting clients. The people who were on the 24 hour edit benders, some miles from home, miles from the security of s normal job, who made me and our clients look so good. There were hundreds– we hired when the people were right, not the economy.

I think of creative suppliers who took our ideas and melded them into music, or animations, or dramatic footage, and the young “kids” with no resumes we hired who later became superstars in their own right. I’m proud of that.

I’m not going to name names. But do the math– one person was with me for 17 years, helped launch a branch in New York City, and worked on some of the earliest interactive video in history. A few others were with me for five years plus– including one person who pronounced s/he never stayed at one place for more than a year or

two. I guess we kept things interesting. I know we always trusted out employees’ talents.

As time flew by, some went on to start their own companies, or launch new careers in various new fields of endeavor.

They all had once thing in common– they took the work “labor” seriously. They worked hard. Beyond the call of duty. The learned lots, added much, and almost always

Amy Hansmann, Dan Ramsey

Amy and Dan edit a Walgreens spectacular

became better than me at their particular creative specialty.

I also had remarkable business partners over the years. But that’s a different story.

Here’s to hard work and hard workers. Happy labor day, and thank you, fellow workhorses.

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He Asks Them to Face the Music– Why Won’t He Face the Camera?

In a video accessible (as of this writing) online, Midwest Airlines CEO Timothy Hoeksema addresses employees with the news that the airline is in trouble and that the employees are facing serious sacrifices. Those sacrifices include (according to the Small Business Times) a suggested pay cut for some pilots from an average salary of $90,000 to $35,000– that is, if said pilots are not among other 50% laid off.

He blames the doubling of fuel costs and indicates there will be a major reduction in aircraft, routes, and flights.

In the message, he says in grim tones, ""It’s really a whole new ball game now. We don’t have a lot of time. This is urgent … It’s going to be very painful."

Company officials said they must take drastic actions this week to
avoid having to file for bankruptcy. Hoeksema said Midwest must be
"restructured completely."

Who’s to argue? Not me. But if I were an employee, I might. Based solely on the video:

  • Why does he look off-screen and tell all of this to an unseen person, when this is directed at the viewer– the employee?
  • Why, at the end, to further undermine the sincerity of the piece, does he suddenly finally look directly at the camera, as if to say, "This interview was fake, but now I’m being sincere…"?

I’m not doubting the sincerity of Hoeksema or the severity of the situation. But I hate it when PR or Video cleverness fouls up the message.

I’d rather see a slightly shaky camcorder and a guy with his tie loose looking straight at me, telling me FIRST how important I am to the company, secondly, what sacrifices he is going to make (or has made), and then, finally, what sacrifices I will be asked to make.

But after viewing this message as it is now, I just wouldn’t feel that motivated.

After all, if I owned stock, I could have cashed out a year ago and would not have had to deal with any of this. Or at least I’d be working for AirTran, the company that is eating my lunch.

This appeal from our Milwaukee’s "HomeTown Airline" simply strikes me as being too UpTown.

 

(Send your corporate videos to brienlee@videostory.com for review.)