A good think piece from Seth Godin, one that helps answer the question, "What makes you guys at VideoStory different?"

When it comes to telling stories, we're the experts at the process. Or as Seth puts it, "Process, on the other hand, refers to the emotional intelligence skills
you have about managing projects, visualizing success, persuading other
people of your point of view, dealing with multiple priorities, etc.
This stuff is insanely valuable and hard to learn."

The domain knowledge– how to shoot, how to edit, how to light– is important too, but it's sort of the first level of entry. At 22 years of age, you know the domain knowledge. The basics.

At 60 years of age, or after a variety of project experience, startups, or life experience, you know how to think, strategize, and win.

That's the process…. an ability to see beyond the technical and look and create for the big picture.