Archive for creative solutions

Great Video Installation Ideas

Video installation “Spiegelbilder” TEST from urbanscreen on Vimeo.

Take a look at their other installations as well.

Video in Emails ups Click-Through Rates 2-3X

Here’s some research published on MarketingVox that states that using a video in your email will up clickthroughs by 2 to 3x. Yes, many isp’s and corporate nets block videos in email, but there are plenty of ways to get around that without upsetting the IT department masters. Read more here, and call us at 908-213-8705 if you’d like to try it out for yourself. It’s an inexpensive investment that can triple your direct email effectiveness.

The Candidates and Web Video– Some Amazing Revelations

Here’s a great article from Ad Age about the effort the campaigns have put into their YouTube "Channels".

The most amazing thing I found buried within was the fact that early on, Obama hired FIFTY (5-oh) video people to document, edit, upload, rinse, repeat, on a virtually constant basis.

And your company doesn’t have a video strategy yet…. why?

Some Videos are Timeless– The Anthem

This video was produced nearly nine years ago for a Walgreens meeting. The Chairman requested a live singing of the national anthem, so we produced this "wrap-around" to provide context and focus. Suffice it to say, it took on a life of its own. The video–shown on three screens– originally included a two-minute music bed for the singing of the anthem; we have eliminated that here so you don’t have to watch a waving flag for two minutes.

The world has changed, but some things– some emotions– stay the same, no matter what your politics.

The "Anthem" video is available for rental and customization for your meeting. Call for details.