“Americans appear to be getting more comfortable watching videos online–and Google is the clear winner.

Internet users in the U.S. watched 12.7 billion online videos in November, an increase of 34 percent versus a year ago, according to numbers released Monday by market researcher ComScore.

Thanks to YouTube, Google Sites retained the crown as the top U.S. video property with nearly 5.1 billion videos viewed–or about 40 percent of all videos viewed online–with the video-sharing site accounting for more than 98 percent of Google’s traffic. Fox Interactive Media was a distant second with 439 million videos watched (or 3.5 percent), followed by Viacom Digital with 325 million videos watched (2.6 percent).

The data also showed that 77 percent of all U.S. Internet users had viewed online videos in 2008, and that the average online video viewer watched 273 minutes of video.”

DSL and Cable modem are becoming the norm for most small businesses, and large businesses have been there for a long time.

Video is more compelling than any text or plain flash presentation.

It just makes sense to use a medium that can be amortized so many different ways.

It’s the pure minimum in a web 2.0 world.