Archive for email video

The Art of the Interview Pt. 2 (in 12 seconds)

The idea of posting Twitter-style length-limited videos via Twitter and 12seconds.tv is pretty challenging… and fun. It forces you to think in the shorter chunks younger demographics are used to… and yet make a complete statement.

And yet, in the video business, 12 seconds is… well it’s not even a thirty second spot!

The points that I wanted to make about our services– well, that’s the point– I have to niche it up, and make a single point about a single service.

Well, here’s the latest, about interviews.

Video in Emails ups Click-Through Rates 2-3X

Here’s some research published on MarketingVox that states that using a video in your email will up clickthroughs by 2 to 3x. Yes, many isp’s and corporate nets block videos in email, but there are plenty of ways to get around that without upsetting the IT department masters. Read more here, and call us at 908-213-8705 if you’d like to try it out for yourself. It’s an inexpensive investment that can triple your direct email effectiveness.