Rebecca Lieb, author of  The Truth About Search Engine Optimization, had declared that “universal search” on search engines is a game-changer.

What is universal search?

Basically, it means when your customer searches for a concept you’re interested in, like “bronze widgets”, the items returned as top results will include web sites, videos, and other multimedia links. As importantly, usage of video or presentations on a website will up their visibility to the search engines.

The bottom line is that if you’re selling bronze widgets, you really ought to consider doing a video about your widgets, your company, or your new products– or all of them.

And I know just the guy to do them for you– me.

Check out a sample below.