H-P’s Extravagant Spot vs. Simple Corporate Video: Corporate Video Wins!

Bob Garfield, in Ad Age, compares H-P’s new touchscreen computing spot with its bazillion effects (and bazillion dollar budget) with the simple corporate video which simply demos the product. The corporate video wins.

Line of the piece: "Is Goodby being paid by the terabyte?"

By the way, the corporate video was produced by, or at least commissioned by the agency as well. Credit where credit is due.

But I bet that they still had a nice budget for that one, too. After all, they’re an agency.