Here’s an interesting bit of research reported on by MarketingVox:

Heavy online video viewers watch 11 times as much online video as moderate viewers — and 140 times as much as light viewers, according to a proprietary study by comScore and Media Contacts, the global interactive media network of Havas Media, MarketingCharts writes.

The research sought to understand the consumption habits and mindsets of internet video users as they relate to online video and TV, and advertising and content across both media.

The heaviest viewers (top 20 percent of viewers) averaged 841 minutes of online viewing per month, while moderate viewers (next 30 percent) averaged …

Again, go to MarketingVox (click here) for more.