According to Ad Age, the much touted, $30 Million plus nascent BudTV is tanking fast. They lost 40% of their visitors in a month, down from 253K to 152K. Apparently, according to one research firm, they are the 49,303rd busiest sight on the web, just behind www.rubber-cal.com, a firm that sells sheet rubber.

Bud says the best is yet to come in terms of content, noting that a quiz show starring sportscaster Joe Buck is on the way. However, one content release, “Replaced by a  Chimp”, drew just 384 viewers on YouTube. And Bud would like 2 million viewers a month.

When this new “TV Network on the Web” was announced late last year (see previous blog), I gave it a bit of credence because of the money and star-power (from both the ad and entertainment industries)attached to it.

But the web is a mass medium only in sheer numbers. The fact is, its made up of thousands and thousands of niche constituencies, who don’t come to the web for a  mass audience. They come for things that speak to them and them and their group) alone. There is big money being made on the web, but not by people the mass public knows. It is being made by tiny content publishers providing big services to their very focused niche.

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