Friday’s Milwaukee Business Journal article by Phill Trewyn on the "rebirth" of our company as "VideoStory" does a good job of looking at a small business’s financial struggles in the midst of a slow marketing economy and a changing marketplace. The article, by nature, is going to be a broad stroke snapshot, with a fair amount of detail missing (I can blab on for hours) but a good sense of overview.

VideoStory creates work in video for distribution in DVD, CD-ROM, MPEG, the web, and good old-fashioned videotape. Our raw materials are motion videography and interviews, still images, graphics, music, words, old slides, new animations– just about anything that can be brought together sequentially to tell a sight and sound story.

I had to write that because people tend to confuse the media of creation with the media of distribution. Video forms the basis for so much of what is on the web these days, as an example. Therefore, we’ve abandoned web site informational database systems as a marketplace, but not streaming media on the web– something we’re quite good at, I believe.

But with that one amplification, I think Phill and the Business Journal did an excellent job of representing us.

If you’d like to see the article, go to http://milwaukee.bizjournals.com/milwaukee/stories/2005/01/17/smallb1.html

Thanks, Phil, and thanks to our customers for their kind words.

Brien Lee